The commercial partnership between Meghan Markle and the streaming platform Netflix, centered around the lifestyle brand As Ever, has come to an end. According to a statement from the streaming platform, this separation aligns with the timeline initially planned when the project was created.
Netflix, which produces and distributes, among other things, the lifestyle show With Love, Meghanhad also invested in developing the commercial brand launched by Meghan Markle. Now, the two partners are officially announcing the end of their collaboration on this business venture.
A collaboration presented as completed according to the initial plan
In the statement, Netflix explains that this withdrawal is in line with the agreement initially established between the company and Meghan Markle: “Meghan’s passion for elevating everyday moments in a way that is both beautiful and simple inspired the creation of the As ever brand, and we are delighted to have helped bring this vision to life.”
The company also clarifies that this development is not an unforeseen break but the culmination of a partnership limited in time.
Meghan Markle continues to develop her brand independently
Netflix emphasizes that the Duchess of Sussex will continue to develop her brand beyond the scope of the initial partnership. The platform further explains: "As originally planned, Meghan will continue to develop the brand and begin a new chapter in its story independently. We look forward to seeing how she will continue to bring joy to homes around the world."
These statements confirm that Meghan Markle retains the direction and strategy of the As Ever brand, which will continue its development without direct investment from the streaming group.
A now independent brand
For its part, the brand's communications team asserts that the company is ready to pursue its expansion independently. The press officer for the As Ever brand clarifies that the company "is now ready to fly on its own."
Meghan Markle's entrepreneurial project is a continuation of the media activities carried out with Netflix, particularly since the global agreement signed in 2020 by Meghan Markle and Prince Harry with the platform to produce several original content.
