The Familles Rurales association is publishing the twentieth edition of its Fruit and Vegetable Price Observatory this Thursday, July 23. The findings are stark: the prices of fresh vegetables have doubled in the last ten years. This surge far exceeds the inflation rate observed over the same period. Between 2025 and 2026 alone, the increase will reach 10%, confirming a lasting trend that is impacting household purchasing power.
A rising bill for families
Providing a family of four with fruits and vegetables now costs an average of €162 per month. Choosing organic increases the bill even further: it adds approximately €262 per month, or €100 more. These figures illustrate the growing financial burden of maintaining a balanced diet.
The continued rise in prices raises questions about the structural causes of this food inflation. Between production costs, weather events, and strains on distribution channels, fresh vegetables remain subject to multiple factors driving up prices, which consumers directly bear the brunt of in their daily budgets.
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