Despite the growth of the second-hand market and the rhetoric surrounding more responsible consumption, purchases of new clothing continue to rise in France. According to data published by Refashion, the state-appointed organization responsible for monitoring the textile industry, consumers will have purchased 3,6 billion textile and footwear items in 2025, representing approximately 10 million products sold every day.
Ever-increasing volumes driven by low prices
According to Refashion, each French person bought an average of 43 new items of clothing last year, compared to 42 the previous year. In addition, they bought four pairs of shoes and twelve household linen items per person. Clothing alone accounted for more than eight out of ten purchases in this total.
The study, based on mandatory declarations submitted by nearly 11,000 brands operating in the French market, shows that growth is primarily driven by exclusively digital platforms and discount retailers. Sales are also increasing in supermarkets and stores located on the outskirts of cities, while city-center stores continue to decline.
Second-hand sales are growing but remain largely in the minority
Price remains a major factor in purchasing decisions. According to Refashion, nearly 70% of products sold belong to the entry-level segment, with an average price of €8,30, a level close to that observed in the second-hand market.
The organization also highlights the environmental challenge linked to this continued increase in volume: items purchased today will become textile waste tomorrow, while a large portion of the collected materials still ends up being destroyed or buried. Meanwhile, the secondhand market continues to grow, with more than 65,000 tons sold in 2025, representing 7,2% of total textile and footwear consumption in France, according to Refashion.
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