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This category covers the latest trends, strategies, and innovations in advertising. Find analyses of landmark campaigns and industry developments.

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VIDEO - Pepsi's brilliant publicity stunt, humiliating Coca-Cola with its own polar bear

Jan 30 — 09:00 PM

VIDEO - Pepsi's brilliant publicity stunt, humiliating Coca-Cola with its own polar bear

Pepsi has just unveiled its commercial scheduled for the Super Bowl on February 9th. And it's safe to say it's a knockout! The campaign features the iconic polar bear, associated for decades with its competitor, Coca-Cola. In this scenario, the animal participates in a test of…

Advertising MEDIA BY Jerome Goulon
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