The Chinese online fashion giant Shein is once again facing criticism from French authorities. The Directorate General for Competition, Consumer Affairs and Fraud Control (DGCCRF) has identified several shortcomings concerning product traceability, environmental claims, and compliance with return and delivery deadlines.
These new sanctions come on top of the proceedings already initiated in recent years against the ultra-fast fashion platform. With this decision, the total amount of fines and sanctions imposed on Shein in France now exceeds €210 million.
France is increasing pressure on fast fashion
The DGCCRF (French Directorate General for Competition Policy, Consumer Affairs and Fraud Control) criticizes the company for shortcomings in providing information to consumers, as well as certain practices deemed misleading in its environmental communication. For several years, French authorities have been increasing their inspections of online retailers, particularly in the low-cost textile sector.
This new decision comes as public authorities seek to strengthen regulations on fast fashion, which is accused of encouraging overconsumption and generating a significant environmental impact. Several pieces of legislation aimed at limiting these practices are currently under discussion at the national and European levels.
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