Apple announced on Tuesday that it is committed to easing the commercial terms of its App Store by October 2026. This decision follows pressure from the European Commission, which has temporarily suspended the threat of heavy sanctions while keeping the Cupertino-based giant under close scrutiny. App developers operating in the European Union will be able to benefit from new, more favorable pricing conditions.
Starting October 1, 2026, Apple will eliminate several controversial fees and significantly reduce certain commissions. The American company will now charge 5% on digital transactions, a rate considerably lower than that applied previously. These changes are part of the Digital Markets Act, European legislation aimed at regulating large digital platforms and ensuring fairer competition in the app market.
A commission reduced to 5%
This development marks a turning point in Apple's commercial strategy in Europe. The European Commission has achieved its objective after months of tension with the Californian company. European developers will have greater flexibility to market their applications and services without being entirely dependent on Apple's proprietary payment system.
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