The digital comics platform WEBTOON is launching a large-scale poster campaign targeting summer travelers, accompanied by the simultaneous launch of 42 new creations.
WEBTOON is making a big splash this summer with a double commercial offensive: a massive poster campaign targeting travellers on the move during the summer season, and the release of 42 new series on its platform.
The choice of large format displays responds to a logic of captive audience, with train stations, airports and public transport concentrating particularly dense traffic during the summer months.
The group launch of 42 new titles aims to renew the platform's offering and attract new readers at a time when the use of digital content tends to increase during the holidays.
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