The International League Against Racism and Anti-Semitism (LICRA) has asked the city of Saint-Denis to stop using its current visual identity, arguing that it bears too close a resemblance to its own logo. The organization claims to have sent a formal notice to the municipality, which has been led since March by LFI (La France Insoumise) elected official Bally Bagayoko, even though this visual identity was adopted in 2024 under the previous municipal administration.
The mayor denounced the move as incomprehensible, pointing out that the logo had been used publicly for several months without objection. According to him, any modification would require replacing a significant portion of the municipal signage, with considerable financial consequences for the community.
Licra invokes trademark law
For his part, the president of LICRA, Mario Stasi, maintains that this is in no way a political dispute but simply a matter of intellectual property. He points out that the association's logo has been in use for about twenty years and believes that the city's logo is likely to cause confusion. The organization also criticizes the city hall for failing to respond for several weeks after sending its letter.
The controversial design was unveiled in the fall of 2024 as part of the merger between Saint-Denis and Pierrefitte-sur-Seine. Presented as a symbol highlighting the residents through three stylized profiles, it was designed by a specialized agency after consulting with numerous residents of Saint-Denis. LICRA (International League Against Racism and Anti-Semitism) now points out that this logo was not registered with the French National Institute of Industrial Property (INPI), while the municipality intends to continue its defense of the project.
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