Australian actress Cate Blanchett unveiled a new initiative in Brussels designed to help individuals control how their image, voice, or name is used by artificial intelligence systems. Called the "Human Consent Registry," this free tool aims to address growing concerns related to the development of generative AI.
Artificial intelligence continues to revolutionize the creative, cultural, and communication sectors. In response to this rapid evolution, Cate Blanchett unveiled an online platform at the European Parliament on Tuesday, June 23rd, enabling individuals to assert their rights over the elements that constitute their identity.
The two-time Oscar-winning Australian actress and producer argues that every individual should be able to freely decide how their name, face, or voice is used by artificial intelligence technologies.
A "human consent register" accessible to all
Developed under the name RSL Media, the platform allows users to register various data related to their identity and to specify the conditions under which it can be used by AI systems.
The system is based on three levels of consent. Green allows unrestricted use, yellow imposes certain conditions, while red completely prohibits the use of the elements in question. Ultimately, the platform should also allow for the protection of artistic creations, works, and trademarks.
For Cate Blanchett, this initiative aims to establish greater transparency in a sector where artificial intelligence models are regularly accused of using content without the prior consent of its creators. The actress had also participated earlier this year in an open letter signed by several hundred artists denouncing the practices of certain companies in the industry.
A debate at the heart of European issues
Presented to the European Parliament, the project received support from several political leaders committed to digital issues. MEP Eva Maydell, in particular, praised the initiative as capable of strengthening trust between creators, citizens, and technology companies.
European Parliament Vice-President Sabine Verheyen, for her part, believes the European Union must continue its efforts to ensure greater transparency around content generated by artificial intelligence. While the AI Act is an important first step, she argues for mechanisms that allow creators to retain real control over their image, their voice, and their works.
The project also has the support of director Steven Soderbergh, who sees this platform as a simple and effective model for reconciling technological innovation with respect for individual rights. Actresses Emma Thompson and Helen Mirren have also lent their support to this initiative.
Through this approach, Cate Blanchett hopes to open a new path in the relationship between artificial intelligence and human creation. This approach could foreshadow future tools for protecting digital rights in the age of generative AI.
Community
Comments
Comments are open, but protected against spam. Initial posts and comments containing links undergo manual review.
Be the first to comment on this article.