The L'Équipe channel is preparing for a fall season marked by renewal. A variation of TéléfootNew magazines, feminization of the channel and modernized graphics: the free sports channel wants to broaden its offering while retaining its pillars, live broadcasting and analysis.
Téléfoot is coming to L'Équipe
Major new development announced: Téléfoot will now have a version on L'Équipe. Entitled Téléfoot, the afterThe program will air on Sundays at 11:50 AM, following TF1's historical magazine program, which airs at 11:00 AM. Both programs will be presented by Grégoire MargottonThis new event is designed as a talk-show format centered around the world of Téléfoot, by combining the identities of the two brands, Téléfoot and L'Équipe.
Laure and Florent Manaudou at the heart of a prime-time magazine
Another strong launch: Play it like Manaudou, a prime-time magazine hosted by Laure and Florent Manaudou, brother and sister Olympic swimming champions. In this program, Florent Manaudou will explore sports little known nationally, such as Provençal water jousting, under the watchful eye and supervision of his sister Laure.
Formats for the application
The channel also wants to develop programs less dependent on breaking news and more easily rewatchable on its app. The goal is to offer content that remains available and meets the new demands of on-demand television viewing. Among the announced projects is a game show. Booster.
Cars restored before competing
Another format will feature two mechanics tasked with restoring wrecked cars. Once repaired, the vehicles will be entered in a race. This type of program should allow L'Équipe to move beyond the strict confines of live sports news, with content that is more established and more easily exploitable across multiple platforms.
Enhanced daily appointments
The channel will also strengthen its daily programming, in particular The Dream Team et The Evening TeamEach program will now have its own set and separate commentators. The channel also plans greater gender parity on air.
A back-to-school season designed to broaden the audience
With these new features, L'Équipe seeks to combine its sporting DNA – live coverage, analysis and debates – with more magazine-style formats that are more identifiable and better suited to on-demand consumption.
