Émilie Broussouloux will leave BFMTV at the end of the season, just 10 months after joining the channel. Recruited last September, the journalist was expected to help relaunch the weekend evening programming. Her time there was ultimately brief. After ratings deemed insufficient, she was quickly removed from that time slot, before being reassigned to the mid-afternoon slot on weekends. She was also used as a substitute for regular journalists.
An exhibition weakened by audience figures
BFMTV had banked on Émilie Broussouloux to bolster a key weekend slot. But the move didn't work. The ratings weren't enough to establish the program in the long term, and the journalist's visibility declined over the weeks. This repositioning marked a significant decline in her on-air role, even though her arrival had been presented as a way to revitalize the channel.
Live errors that have been widely discussed
Beyond the ratings, Émilie Broussouloux was also weakened by several on-air errors. One of the most discussed segments involved confusion regarding the Middle East, when she got mixed up between Israel, Lebanon, and Iran. As she tried to continue broadcasting, her co-presenter intervened to help her. She then attempted to justify herself by explaining that the teams were busy. "on all fronts" and could end up "To get lost."
Tehran presented as the capital of Lebanon
The moment took on a new dimension when Émilie Broussouloux greeted a special correspondent live from Tehran, introducing the city as the capital of Lebanon. Whereas, of course, Tehran is the capital of Iran, and the capital of Lebanon is Beirut.
New confusion with Abu Dhabi
A few days later, another error was pointed out on air. The journalist thanked a special correspondent in Abu Dhabi, stating that the city was in Saudi Arabia. Abu Dhabi is the capital of the United Arab Emirates. The capital of Saudi Arabia is Riyadh. The moment was again noticed, particularly because of the visible reaction of her co-anchor, Loïc Besson, who appeared surprised but did not immediately correct her on air.
A quick ending
Between disappointing ratings, a rapid repositioning, and widely discussed errors, Émilie Broussouloux's experience at BFMTV has come to an end at the end of the season. Her departure comes less than a year after her arrival, at a time when her media exposure had become increasingly precarious.
