It's the most unexpected comeback of the year. While the specialized press panned "All's Fair," Ryan Murphy's legal drama starring Kim Kardashian, the Hulu streaming platform has just announced its renewal for a second season. A real slap in the face to its detractors, especially considering the show only garnered a disastrous 3% positive rating on Rotten Tomatoes.
The contrast between the disastrous critical reception and the public success is striking. The series achieved Hulu's best launch in three years, with 3,2 million worldwide views in just three days. Proof that "hate-watching"—watching a series because it's so bad it becomes addictive—works remarkably well.
Kim Kardashian responds to criticism with humor
Faced with a deluge of negative reviews, the reality TV star chose to mock them. On Instagram, she compiled the worst comments alongside photos of herself smiling, with the scathing caption: "Have you watched the most acclaimed series of the year!?" Even her co-stars came to her defense, with Glenn Close praising Kim Kardashian's "seriousness" and "preparation" on set.
The phenomenon extends far beyond the series itself. Between October 8 and November 20, "All's Fair" generated over 10 billion impressions on social media, becoming a true cultural phenomenon. Filming for season 2 will begin in spring 2026, confirming that in entertainment, buzz—even negative buzz—remains the most powerful motivator.
