Meta is working on creating a digital twin of its CEO, Mark Zuckerberg, for internal use by the group's employees. This avatar, designed as a photorealistic 3D clone, will allow employees to interact directly with a virtual version of the executive.
This project relies on the analysis of data from Mark Zuckerberg's voice, public statements, and strategic positions. The goal is to facilitate access to information and strengthen the link between teams and management within the company.
A project integrated into a broader AI strategy
This initiative is part of the work of Meta's Superintelligence lab, which develops advanced digital avatars. Eventually, this technology could be extended to other profiles, including public figures or content creators.
The group had already experimented with digital versions of its CEO in its virtual environments, with initially criticized results. At the same time, Mark Zuckerberg is also developing an artificial intelligence tool to assist him in his leadership role, illustrating Meta's desire to integrate AI into all of its operations.
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