Former "Undercover Boss" star Hakim Benotmane is caught up in accusations from investors.

Long touted as a rising star in the world of entrepreneurship on social media, Hakim Benotmane now finds himself at the center of a series of complaints concerning some of his recent activities. The businessman, known to the public for his appearance on the television show "Undercover Boss," faces accusations relating in particular to investment and profitability promises disputed by several participants in his programs.

According to several accounts circulating in recent days, investors are denouncing a lack of transparency surrounding projects presented as particularly lucrative. Some complaints allege fraud, breach of trust, or financial commitments that were never fulfilled. The affair is gaining momentum on social media, where the entrepreneur had become highly visible through podcasts, motivational videos, and business-related content.

A media trajectory that has become a source of controversy

Hakim Benotmane first gained recognition in the 2000s with the development of the Nabab Kebab chain, before gaining wider notoriety through media exposure and his activities as an online business coach. His appearance on "Undercover Boss" on M6 further solidified his image as a self-made man among a broad audience.

No convictions have been handed down at this stage, but the various proceedings could now lead to further investigations into the management of certain structures linked to the entrepreneur.