Three years after her Eurovision victory, Swedish singer Loreen releases “Wildfire”

After winning Eurovision 2023 with "Tattoo," Loreen seemed ready to immediately capitalize on this global success. The song, which became a true phenomenon with hundreds of millions of streams, had propelled the Swedish singer back to the top of European pop. Yet, fans had to wait until March 27, 2026, to discover "Wildfire," her third album. This unusual delay can be explained as much by her artistic choices as by a turbulent production process.

An artist who refuses to rush things

Loreen fully embraces this rhythm. In an interview with 20 Minutes, she emphasizes the importance of respecting her own creative tempo: "For me, it's crucial to arrive at the right moment […] If everything isn't aligned, it can't go well." For her, releasing an album isn't simply a commercial step, but a process that must adhere to a personal and artistic coherence.

This new direction is evident in Wildfire. The album doesn't try to replicate the formula of Tattoo, but instead offers a more electronic and immersive sound. Loreen prioritizes a constant, sometimes intense, energy that contrasts sharply with the more mystical and introspective image that characterized her previous projects. This less obvious choice undoubtedly contributed to the longer gestation period.

A project hampered by behind-the-scenes changes

Beyond the artistic demands, Wildfire was also slowed down by several internal changes. After Eurovision, Loreen initially continued her collaboration with Universal Music, before releasing other tracks through an independent label, Promise Land Recordings. These tracks, at one point presented as being linked to the album, were ultimately discarded.

Ultimately, Polydor France handled the final release of the project. These successive changes led to adjustments, delays, and a partial reconstruction of the album. As a result, Wildfire arrived much later than planned, but in a form that the artist considers finally complete.