Korean boy band BTS returns with “Arirang,” a release that has met with commercial triumph and divided fans.

After nearly four years of hiatus due to mandatory military service in South Korea, BTS relaunched their career with Arirang, their new album released on March 20th. The event was massive, encompassing a giant concert in Seoul, a global Netflix release, and an upcoming international tour. But while the group's comeback remains a huge commercial success, the artistic reception has been considerably more mixed.

A giant comeback already driven by impressive figures

The South Korean group has made a comeback of unprecedented scale. According to Big Hit Music, citing data from the Hanteo Chart, Arirang sold 3,98 million copies on its first day. This performance confirms that BTS retains exceptional power, despite a long hiatus and the rapid evolution of the K-pop scene during their absence.

This comeback also relies on a global stage show. A major comeback concert was held in Seoul's Gwanghwamun Square before the launch of an 82-date tour, including two shows at the Stade de France in July. The album, composed of 14 tracks, asserts its Korean roots through its title, borrowed from a traditional song, while also featuring numerous international collaborations, from Kevin Parker and Diplo to Flume and El Guincho.

More contrasting reactions to the musical content

However, the album isn't universally acclaimed. While some listeners praise a denser, more mature, and more varied sound, a portion of the loyal fanbase remains less convinced. According to Le Parisien, several fans expressed their disappointment, citing a "lack of originality" and even going so far as to call it a "copy-paste job." These reactions reflect immense expectations: after such a long absence, many hoped for a project that would mark a more significant departure.

This contrast between a commercial tidal wave and artistic doubts doesn't diminish the importance of BTS's comeback. Above all, it serves as a reminder that a group like this is no longer solely judged on its sales figures, but on its ability to reinvent itself. With Arirang, BTS proves it remains a global phenomenon. It remains to be seen whether this album will, in time, establish itself as a true new chapter or as a more cautious than revolutionary reboot.