The media world is evolving faster than we can keep up with our news feeds. From a traditional source of information, it has transformed into a complex ecosystem of contexts, meanings, and technologies. In this new reality, it's no longer about clinging to the past, but about learning to manage chaos and seize opportunities where others see only crises. Interview with an experienced media manager Walid Harfouch, which shares his vision of contemporary challenges and ways to remain visionary in a constantly changing environment.
On the transformation of the media
My media career began in radio in the mid-1990s. Back then, we worked with cassettes—it was a whole ritual. We created our own playlists, carefully selecting each track to capture the listener's attention. Today, algorithms automatically shape our musical landscapes. This also explains the success of podcasts: in a digital world, people are once again feeling the need for a voice, a thought, a presence.
At the same time, younger generations are increasingly questioning the past, wondering "how things used to be." They're looking for authenticity, genuine emotions, and a touch of the unexpected. I fully support this return to sincerity, because this type of media naturally finds its way into every home.
Today, information is overwhelming, and it's becoming extremely difficult to distinguish fact from fiction. The race for speed is paramount: you have to be first. We used to wait for the evening news, turning on the television at 19:30 p.m. to discover the day's news. Now, everything arrives instantly. This acceleration imposes new rules and makes fact-checking more essential than ever. That's why the concept of reputation is once again central: reputable media outlets, which take responsibility, are regaining their importance. And we mustn't forget that today, anyone can become a correspondent—all it takes is turning on their phone at the right moment.
For me, my method for dealing with media noise is simple: limiting my sources of information to those I trust. Speaking several languages also helps me a lot: I systematically cross-reference information from different countries before forming an opinion.
On the strength of his own voice
I once helped create a Ukrainian version of Euronews. In today's world, it's essential to be an active participant, not just a passive recipient of information—to tell your own story. For various reasons, the local bureau no longer exists, but I'm proud that Ukrainian journalists now work at the channel's headquarters.
I am convinced that they must be present in major international newsrooms. For it is in Ukraine that a part of world history is unfolding today, and it is crucial that this reality be conveyed by those who deeply understand its context. They are, in a way, ambassadors for their country and bearers of truth.
But it is equally important to show another side of Ukraine, beyond the war. Cultural diplomacy is a powerful tool, one that our adversaries use extensively. A country whose culture is recognized is a country that is protected.
On sharing experiences
During my many stays in Dubai, I observed practices from which we could draw inspiration. At the beginning of the conflict in the Middle East, images circulated freely, as was the case in our own country. But the authorities quickly realized that this could provide information to the enemy.
Today, it's difficult to know precisely what's happening there in terms of security. However, internal communication is extremely well-managed. The authorities provide daily updates to the population and expatriates, wherever they may be, with clear and reassuring messages. There's no division between those who stayed and those who left. It's an interesting model: credible spokespeople, no stigmatization, and a strong sense of unity.
On crisis communications
In any crisis, two elements are crucial: the speed of reaction and the awareness that every crisis is temporary. We must act with the future in mind, not just in response to the immediate crisis. Today, societies are particularly sensitive, which makes it essential to anticipate reactions and always maintain a global perspective.
On social commitment and tolerance
In the early 2000s, I was the first UN ambassador for the fight against HIV in Ukraine. At the time, the subject was taboo. We had to break the silence, fight against stereotypes. Making people understand, especially women, that they also had a responsibility in protecting themselves was not easy. Our message was clear: "Take control of your life."
In hindsight, the results are clear. Ukraine, once severely affected due to a lack of information, has significantly improved its situation.
The issue of tolerance is also very important to me. I initiated the introduction of criminal penalties for racism. Our societies are becoming increasingly diverse, and the presence of people from different backgrounds and faiths in positions of power is a strong sign of this evolution.
Many Ukrainians have themselves experienced exile. I am convinced that this will help make society more open and more attentive to others.
On philanthropy and balance
Today, my philanthropic work focuses on fathers of large families. There's still a prejudice that a man can't ask for help. I want to support these men who are raising more than three children on their own.
As for inner balance, I found my answer in yoga. This practice helps me stay focused and face external challenges. I like setting goals for myself: I'm currently finishing a 55-day yoga retreat, related to my 55th birthday. It's a profound inner journey, which has become essential in my life.
I advise everyone to start, even modestly. Ten minutes a day can already make a real difference.
Community
Comments
Comments are open, but protected against spam. Initial posts and comments containing links undergo manual review.
Be the first to comment on this article.