China: Beijing wants to strictly regulate “digital humans” and protect minors
China: Beijing wants to strictly regulate “digital humans” and protect minors

China is preparing to tighten its control over artificial intelligence-generated content. The Cyberspace Administration of China has published draft regulations aimed at controlling the development and use of "digital humans" online.

The text notably mandates clear and visible labeling for all content featuring avatars or virtual characters, to avoid any confusion with real people. This measure aims to improve transparency in a context of proliferating AI-generated content.

The authorities also want to protect minors. The bill prohibits digital humans from establishing "virtual intimate relationships" with users under 18 and bans services that could promote addiction or deceive young audiences.

The regulatory framework also includes strict restrictions on the use of personal data. It would be illegal to create a digital human from a person's information without their consent, or to use these technologies to circumvent identity verification systems.

Furthermore, the content disseminated by these avatars must adhere to the red lines set by Beijing, particularly regarding national security. Publications deemed subversive, separatist, or contrary to the unity of the country would be prohibited.

The platforms will also be required to combat violent, sexual or discriminatory content, and to intervene in cases of risky behavior among users, particularly related to suicide or self-harm.

This project, open for public consultation until May 6, illustrates China's desire to maintain tight control over new technologies, as artificial intelligence rapidly transforms digital uses and online interactions.

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