The Carrefour supermarket in Laval (Mayenne) recently faced an unprecedented situation. After several videos went viral on TikTok, a young cashier at the store, Léonie, a student who worked there on weekends, saw her popularity explode on social media, attracting many visitors to the hypermarket.
A sudden popularity that is difficult to manage
Since February 2025, the store has regularly posted videos blending choreography and everyday scenes, filmed by employees with the help of their community manager. In December, some of these videos garnered over seven million views, bringing the store's TikTok account to nearly 100,000 followers. This exposure has led to crowds of young customers hoping to catch a glimpse of the cashier who has become the central figure in these videos.
Faced with this influx and several incidents (unauthorized filming, shouting, fake accounts, and identity theft attempts), management decided to strengthen security measures. A security guard was specifically assigned to protect the young employee in order to prevent any disturbances. Carrefour France has since officially acknowledged the phenomenon on its own social media channels, while reiterating that the goal remains to offer entertaining content without endangering employees.
