As the holidays approach, artificial intelligence is making its way under the Christmas tree. A study conducted by the YouGo Institute and Ici Présent reveals that 37% of French people plan to use tools like ChatGPT to help them find or buy their Christmas gifts. Among 18-44 year olds, this proportion climbs to 51%, signaling a shift in how people prepare for the holidays. This trend is accelerating as Black Friday, the traditional starting point for end-of-year shopping, draws near.
When algorithms interfere with Santa's sack
This widespread adoption of AI raises a question: how exactly are these tools transforming the way we give gifts? According to market observers, it all depends on how users formulate their requests. A passive approach could lead to standardized choices, oriented towards inexpensive products from abroad. Conversely, a more precise approach allows users to filter results according to personal criteria: handcrafted gifts, local sourcing, or French-made products. Local commerce platforms believe that artificial intelligence could also become an ally in promoting regional expertise, provided it is used as a discovery tool rather than simply a purchasing engine.
Emotional intelligence remains irreplaceable
While algorithms can recommend products, they don't replace human intuition. Choosing a successful gift still relies on emotional intelligence: anticipating the tastes, needs, and emotions of the recipient. Experts remind us that a good gift isn't measured solely by its material value, but also by the thought and consideration it shows to the person receiving it. At a time when artificial intelligence guides consumer choices, the art of giving remains, more than ever, a matter of human sensitivity.
