The Cupertino company is completely redesigning its voice assistant with the help of Google. The new Siri will not be available at launch in Europe.

Apple launches Siri AI, its AI-powered assistant, but not in Europe.
Apple launches Siri AI, its AI-powered assistant, but not in Europe.

At its annual developers conference, Apple unveiled a complete overhaul of Siri, its iconic voice assistant, which is finally entering the era of modern AI agents. Dubbed Siri AI, this new assistant was developed with the help of Google Gemini and is built on a completely redesigned technology stack. The Cupertino-based company is integrating this new feature into all of its operating systems, including iOS 27 and macOS Golden Gate, which also prioritize stability. The event was doubly significant as it coincided with Tim Cook's departure after fifteen years at the helm of Apple.

A strategic shift with Google

The new Siri AI represents a major turning point for the Apple ecosystem, which is finally embracing generative artificial intelligence after a two-year wait. The company announced the next generation of Apple Intelligence, its suite of AI tools that enhances the capabilities of the voice assistant and transforms the user experience across all its devices. This evolution marks Apple's entry into the race for useful AI agents, a field where its competitors had already gained a head start.

Europe deprived of new developments

Europe, however, finds itself excluded from the Siri AI launch. Apple has confirmed that its AI-powered assistant will not be available on the continent during its initial rollout, without specifying a timeline for a later arrival. This decision could be linked to European regulatory constraints regarding artificial intelligence and data protection, an issue that regularly complicates the deployment of new technologies across the Atlantic.

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