Sébastien Lecornu is tackling government communication spending. The minister will present a reform in September aimed at reducing the budget allocated to advertising and institutional campaigns by 30%. This announcement comes as the government seeks to achieve substantial budget savings.
300 million in savings targeted
The reform aims to save €300 million. At the end of 2025, the government acknowledged that communication spending had reached €1 billion by 2024, an amount deemed excessive. The reduction therefore represents nearly a third of the overall budget allocated to public campaigns and communication operations by government ministries.
The precise details of this reduction will be revealed next month. Lecornu will have to specify which budget items will be affected and how the government will maintain effective communication with a reduced budget. This reform is part of a broader effort to control public finances.
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