SEOUL — Samsung Electronics on Tuesday unveiled its all-new Galaxy S25 Edge, the South Korean giant's thinnest smartphone ever, in a strategic bid to leapfrog its main rival, Apple, into the global premium segment.
Featuring a 6,7-inch display and a thickness of just 5,8 millimeters, the S25 Edge combines extreme thinness, advanced performance, and the latest generation of artificial intelligence features. This model is particularly aimed at young consumers aged 20 to 30, eager for more portable smartphones without technological compromise.
“The feedback was clear: users wanted something thinner and easier to carry without sacrificing performance,” said a Samsung spokesperson. To achieve this, the company redesigned the device’s internal structure, including refining the circuit board and thermal systems.
Priced from $1, the S099 Edge will be available from May 25 in South Korea, then May 23 in the United States, before rolling out to around thirty countries, including China and several European markets.
The launch comes ahead of the slimmer iPhone expected later this year. A calculated strategy, according to Ryu Young-ho, an analyst at NH Investment & Securities: "Samsung is clearly looking to capture the attention of consumers interested in ultra-thin smartphones before Apple enters this segment."
To anticipate criticism of potential overheating issues, Samsung has assured that it has designed a specially refined vapor chamber, ensuring good thermal management. "We are confident in the stability of the device, even under intensive use conditions," said Moon Sung-hoon, the company's executive vice president.
In the first quarter of 2025, Samsung regained the lead in the global smartphone market with a 20% share, slightly ahead of Apple (19%), according to Counterpoint Research. It remains to be seen whether the S25 Edge will maintain this lead in the face of increasingly fierce competition.
