Google is continuing its connected health strategy with the launch of the Fitbit Air, a screenless smart bracelet starting at €99,99. Lightweight, discreet, and designed for continuous activity and sleep tracking, the device marks a turning point in the Fitbit ecosystem. The American company is now focusing on an approach centered on artificial intelligence and continuous health data analysis rather than the traditional functions of smartwatches.
The Fitbit Air stands out for its complete lack of a screen. Unlike traditional smartwatches, it doesn't display notifications or apps on your wrist. Google presents this choice as a way to reduce distractions while promoting more discreet and continuous health tracking. The band incorporates several advanced sensors to measure heart rate, sleep, blood oxygen, and skin temperature, with a claimed battery life of approximately seven days.
Gemini at the heart of Google's new model
The other major new feature is the integration of Gemini into Google Health Premium, the new name for Fitbit Premium. Thanks to this artificial intelligence, users can benefit from personalized tracking that analyzes exercise habits, sleep, recovery, and diet to provide tailored recommendations. Google promises a true "health coach" capable of responding in natural language and offering individualized advice.
The Google Health Premium subscription is offered at €99,99 per year, with several months of free trial included with the purchase of a Fitbit Air. This plan provides access to advanced AI features, personalized programs, and detailed analyses. This strategy aligns Google more closely with the business model of companies like Whoop and Oura, which already have a strong presence in the premium health tracking market.
Google wants to transform daily health tracking
With this new bracelet, Google is also looking to reposition Fitbit in the face of increasingly fierce competition in the wearables market. After several years dominated by multifunctional smartwatches, the American company is returning to a minimalist product focused exclusively on health and well-being. The Fitbit Air is specifically targeted at users who want to track their fitness without being constantly bombarded by screens or notifications.
The American giant now hopes to establish its new Google Health ecosystem as a central platform for managing medical and fitness data. The company asserts that the collected information will not be used for advertising purposes, even though privacy issues remain sensitive in the field of connected health.
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