The end of an era: Panini is finished! FIFA appoints Fanatics to produce World Cup stickers and cards after 2030.

It's the end of an era. FIFA has announced the end of its agreement with Panini for sticker albums and World Cup collectibles. The Italian brand, associated with the World Cup since 1970, will be replaced by Fanatics starting in 2031. This change will bring to a close a collaboration of more than sixty years between FIFA and Panini. For generations of fans, Panini sticker albums have been a part of the anticipation of the World Cup, with their pages to complete, the opportunities for collectors to trade, and their iconic images.

Fanatics acquires the rights to the stickers, cards and collectible games

The new agreement signed by FIFA with Fanatics is for a long-term exclusive license. It will cover several categories of collectible products, including stickers, trading cards, and card games. Starting in 2031, Fanatics will become FIFA's new official partner for these products. The American company will leverage its existing Topps brand, a specialist in sports cards and already part of its portfolio.

The 2030 World Cup will be the last one with Panini

Before this shift, Panini is expected to remain associated with the 2030 World Cup. This edition will hold particular symbolic value, as it will mark the competition's centenary and could also represent the last major global event between FIFA and the Italian brand. The end of this partnership constitutes a significant turning point in the commercial history of football. Since the 1970 World Cup in Mexico, Panini has held a unique place in the minds of fans, far beyond simply being a merchandise brand.

More modern cards to attract collectors

With Fanatics, FIFA aims to develop a new generation of collectibles. Among the announced innovations are cards incorporating elements from players' jerseys. Some cards could even include fragments related to a player's first match in a FIFA competition. This type of product targets a broader audience of collectors, accustomed to premium cards, limited editions, and rare items.