Trump Media will sell priority paid access to Truth Social publications

The company behind Truth Social is launching a commercial service for financial institutions, allowing them to receive posts from the platform's most influential accounts within milliseconds. Donald Trump , who has the largest number of followers on the platform, could directly benefit from this.

Starting August 1st, Trump Media & Technology Group will offer Wall Street players high-speed access to posts from Truth Social's "top-ranked" accounts. This new service, called the Truth API, promises to deliver posts to institutional clients in milliseconds, 24/7.

The company, which has operated the platform since 2022, is currently operating at a loss. It hopes this commercial offering will provide a source of regular revenue. Kevin McGurn, its interim CEO, summarized the rationale behind the project: "Markets are already reacting to Truth Social's posts." He did not specify the pricing structure.

The target is clearly identified: traders and banks seeking to react before their competitors to information likely to move markets. Trump's messages on trade and tariffs regularly cause sharp fluctuations in global markets. Until now, firms had to monitor the platform manually, risking missing a crucial announcement by mere seconds, which can prove very costly.

McGurn also warned that Trump Media would soon block the methods used by some companies to copy its data without authorization for several months, thus forcing them to subscribe to the official feed.

The question of whether the president's own publications will be included in the paid subscription remains officially unanswered. The White House declined to comment. However, since Donald Trump remains the majority shareholder of Trump Media through his family, he would directly benefit from the sale of expedited access to his own public statements.

Mark Spiegel, an investment expert at Stanphyl Capital Management, believes it would be "unprecedented" if presidential posts were indeed integrated into the service. He points out that companies that operate based on the latest information would be "disadvantaged" if they refused to pay, while adding a caveat: "Trump's posts represent only a tiny fraction of what moves the markets."

Other social networks already sell their data to third parties, but Trump Media's approach highlights the unique overlap between the president's private business interests and his public duties.