Marine Le Pen entrusts the communication of her campaign to her niece Nolwenn Olivier

The National Rally officially announced on Friday the expanded composition of its campaign team for the 2027 presidential election. Nolwenn Olivier, Marine Le Pen's niece, will head the candidate's communications. This appointment marks a new stage in the structuring of the far-right party's campaign apparatus, which intends to give itself the means to achieve its ambitions after three failed attempts to win the presidency.

A strategic position entrusted to the family

The choice of Nolwenn Olivier illustrates the National Rally's strategy of relying on trusted figures for key positions. The communications director role is a strategic one in a presidential campaign, tasked with shaping the candidate's public image and coordinating public statements. The party also announced other appointments within its campaign staff, though not all names were immediately disclosed.

This early structuring demonstrates the National Rally's desire to learn from previous elections. Marine Le Pen, running for the fourth time, now benefits from a well-oiled machine and a professionalized organization. The coming months will be crucial in refining the message and strategy that will drive her campaign against a political landscape that remains uncertain at this stage.