Édouard Philippe is innovating in his presidential campaign. The Horizons candidate is organizing more than 1.000 simultaneous apartment meetings across France this Thursday evening, June 25. The former Prime Minister will participate via videoconference in these gatherings to present his platform and engage with the participants. This large-scale operation, dubbed "Top Hour," comes ten days before his major rally in Paris and marks a new stage in his campaign strategy.
Mobilize against Gabriel Attal
The stated objective remains closeness to voters. Édouard Philippe seeks to "conquer France" by cultivating direct contact, a method he has already tested in Le Havre. This massive mobilization of his supporters also aims to occupy the ground against Gabriel Attal, who is gaining momentum in the right-wing and center-right political sphere. The chosen format allows him to reach thousands of people simultaneously while maintaining an intimate atmosphere, typical of home meetings.
This initiative is part of a broader trend of door-to-door campaigning, where candidates attempt to build relationships by visiting people's living rooms. Édouard Philippe's gamble is to transform these encounters into a tool for mobilization, while also testing his ability to broaden his base. The coming weeks will reveal whether this strategy of close contact pays off in the polls.
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