The sporting goods group recorded a marked improvement in its profitability in 2025, with a significant increase in profit and rising revenue. In a complex economic environment, the company emphasizes the strength of its business model and its ability to maintain growth momentum.
In total, the company achieved nearly €17 billion in sales for the year, supported by consistent demand for its affordable products. Its profitability also strengthened, driven by a marked improvement in its financial indicators and sustained business activity worldwide.
Growth driven by digital technology and new uses
Online sales remain strong, while the group's marketplace is experiencing significant growth, driven by third-party sellers. At the same time, the expansion of the second-hand market reflects a shift in consumer habits, with several million products sold in this segment.
Present in numerous countries, the brand continues to expand its network while consolidating its position in France, its main market. On the occasion of its fiftieth anniversary, the group confirms its established presence in the retail landscape and its ability to adapt to the sector's transformations.
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