Taken over in 2025 after the group's bankruptcy, the French subsidiary of Tupperware, now renamed OOBO, is continuing its expansion in Europe. The company announced that it has acquired the distribution rights for the brand in 23 countries across the continent. One year after its acquisition by entrepreneur Cédric Meston, the company is experiencing rapid growth. Its revenue is increasing by approximately 20% per month, with a target of €100 million by the end of the year.
In March, OOBO achieved nearly €3,3 million in sales across ten countries, putting it on track for annual sales of approximately €40 million. The expansion to 24 European markets is expected to further boost this momentum. Distribution now covers a large part of Western Europe, the Nordic countries, and several Central and Eastern European states.
The company relies primarily on a network of approximately 20,000 independent sales representatives, who generate nearly 70% of sales. The remainder is sold through major retailers and online platforms. With a team of around thirty employees, OOBO is banking on this long-standing direct sales model to revitalize the brand, while simultaneously diversifying its distribution channels across Europe.
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