The government has published an order tightening the obligations of companies that market financial services online, such as insurance, loans, and payment solutions. The stated objective is to better protect consumers from practices sometimes considered opaque or discouraging, particularly when they wish to cancel a contract after signing it.
From now on, customers must be able to exercise their right of withdrawal without technical obstacles or additional costs. Businesses will be required to offer clear and permanent access to a dedicated feature, allowing customers to cancel a contract within the legal timeframe, without complicated procedures.
Structured interfaces and more transparent sales approaches
The text also imposes a stricter obligation to provide information before signing a contract, with explanations deemed sufficient regarding the nature and implications of the services offered. Telephone sales practices are also targeted: the identity of the professional, the commercial purpose of the call, and the relationship with the caller must be disclosed within the first few seconds of the conversation.
Finally, the authorities intend to combat misleading digital interfaces. Platforms will no longer be able to use methods designed to influence or coerce consumer choices. This reform, which transposes a European directive adopted in 2023, is scheduled to come into effect in June 2026.
