The investment fund Francisco Partners is considering selling the fitness and nutrition tracking app MyFitnessPal, according to several sources close to the matter. The deal, still under review, could value the company at over one billion dollars.
The group, which acquired the platform from Under Armour in 2020, is reportedly working with JPMorgan Chase to manage the process. None of the parties involved have commented on this information at this time.
A rapidly expanding digital fitness market
This reflection comes in a context of strong growth in digital tools dedicated to health and sport, which have seen their popularity increase in recent years. MyFitnessPal, founded in 2005, claims more than 280 million users worldwide.
The app, which offers features such as calorie tracking and personalized programs, reportedly generates around $150 million in annual revenue. It operates on a freemium model, with a paid subscription for access to advanced features.
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