Minelli in trouble again: a symbol of a model weakened in the face of global competition

The French shoe brand Minelli has once again been placed under judicial administration, revealing the persistent weaknesses of a sector facing increasingly aggressive international competition.

Just two years after initial proceedings and a takeover touted as a lifeline, the company has failed to turn things around. Initially placed under safeguard proceedings, it was ultimately declared insolvent in March by the Paris court. This decision has serious consequences for this historic brand, founded in 1973.

A missed turnaround despite a recent recovery

Taken over in 2024 by new investors, the company, now part of a structure called Maison Minelli, has not yet regained financial stability. In its last fiscal year, it recorded a loss of 3,7 million euros.

Several of the acquired outlets are now operating at a loss, confirming that the restructuring efforts have not been sufficient to resolve the difficulties. This situation follows a massive redundancy plan that had already reduced the workforce by nearly two-thirds, from approximately 600 employees to fewer than 200.

A sector under pressure, caught between globalization and imbalances

This latest episode illustrates the structural tensions affecting the ready-to-wear and footwear industry in France. Faced with the rise of low-cost international platforms, often located outside Europe, traditional retailers are struggling to remain competitive.

This competition, combined with high costs and a rapid shift in consumption patterns, is permanently weakening established players. Several brands have already been forced to go through similar procedures in recent years.

In this context, Minelli's situation goes beyond the case of a single company: it raises the broader question of France's ability to preserve its commercial fabric in the face of a globalization that is often unbalanced, to the detriment of its businesses and jobs.