JOTT acquired for 3 million euros, a limited redundancy plan approved by the courts

Placed under court-ordered administration since December, the Marseille-based brand JOTT has been acquired by the Amoniss group, which already owns several other brands such as Pimkie and Chevignon. The commercial court approved this €3 million offer, which was preferred to a competing proposal put forward in particular by one of the brand's original founders.

The selected plan provides for the retention of approximately 70% of the workforce and the continued operation of 27 of the 40 company-owned stores. The competing offer, dubbed "Project Mars," proposed a much more limited takeover, retaining only 30% of employees, maintaining 15 stores, and with a financial package of less than one million euros.

Too rapid growth is the root cause of the difficulties

The court highlighted Amoniss's experience in restructuring companies in the textile sector to justify its decision. The group intends to leverage its supply chains and expertise to revive a brand that still enjoys strong recognition in the French market.

Founded in 2010, JOTT experienced rapid expansion, particularly after the investment from the L Catterton fund in 2021. However, this growth was accompanied by significant debt and a weakened business model, relying primarily on a single product and a highly seasonal business. By 2025, the company generated approximately €70 million in revenue and employed 254 people in France, but accumulated losses over several months of the year, precipitating its entry into insolvency proceedings.