Intersport France is reporting slight growth in its business in 2025, with revenue up 1% to €3,91 billion, in a declining sports market. The group describes this as a "transitional performance" in a context marked by an overall decrease in consumption of textiles and footwear.
Despite this less favorable environment, the brand is holding its own thanks to the dynamism of online commerce, whose sales have jumped by 10% year-on-year. It also maintains dominant positions in certain key segments such as football and running.
Focus on reconquering the Iberian market
After difficulties in Spain that led to its subsidiary being placed under administration in 2025, Intersport intends to relaunch its presence on the Iberian Peninsula. A new dedicated structure will manage development in Spain and Portugal, with the goal of opening around ten additional stores by 2027. This strategy builds upon an existing network of some thirty outlets in Spain, supplemented by a new opening planned in Porto.
A hybrid model combining local presence and private labels
In France, Intersport continues to leverage its strong local presence, with nearly 1.000 stores and a largely loyal customer base. The cooperative boasts that the majority of its sales are made to loyalty card holders.
At the same time, the group is accelerating the development of its own brands, which already represent 17% of its revenue. The goal is to increase this share to between 20% and 35% by 2030, in order to strengthen its margins and its independence from major international brands.
Community
Comments
Comments are open, but protected against spam. Initial posts and comments containing links undergo manual review.
Be the first to comment on this article.