Intermarché has announced its intention to increase the share of its private label brands to 40% of its revenue within three years, compared to approximately 35% today. The retailer, the third largest food distributor in France, intends to capitalize on the growing consumer demand for these products, particularly in the context of inflation.
Private label brands, such as Pâturages and Chabrior, have seen their market share grow in recent years. They represented just over 31% of sales in 2022 and now exceed 35%, with a turnover of €7,3 billion in 2025. This growth reflects a broader market trend, where these products are gaining ground against major national brands.
A strategy focused on price and innovation
To achieve its goal, the group is focusing on competitive pricing, the development of new product lines, and commitments to health and the environment. Several product launches are planned, particularly in the hygiene, beauty, and low-carbon footprint sectors.
Intermarché also relies on its industrial infrastructure, with 54 factories producing a significant portion of its products, to control costs and secure its supplies. The retailer also plans to strengthen its supply chain, notably with the upcoming acquisition of a company specializing in cattle trading.
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