After weathering the inflationary storm of 2022-2023, which turned some consumers away from organic products, Biocoop is showing a return to form and is planning big for the future. The cooperative brand, France's leading network of specialty stores, announced an ambitious expansion strategy this Thursday: 160 new openings by 2029 and a revenue target of over €2 billion. In the first half of 2025, the group recorded a 7,5% increase in sales, exceeding €1,8 billion. Rising footfall and a slightly higher average basket explain this improvement, according to CEO Franck Poncet. Bolstered by this return to growth, members approved a "massive and unparalleled investment plan in the history of Biocoop" in June, representing several tens of millions of euros.
Revised prices to attract more people
The cooperative also intends to tackle the major obstacle of recent years: price. After already reducing the prices of hundreds of products by around 7% in April, Biocoop promises to go further. Its "committed price" offering is expected to increase from 200 to 500 products within four years, out of the 10 available. The idea is clear: not to let organic become a luxury reserved for a minority. "When sales are good, we want to share the value with the consumer," says Henri Godron, president of Biocoop.
A political and collective ambition
Beyond commercial expansion, the brand continues to present itself as an activist. It emphasizes the need for greater support from public authorities, particularly through collective catering. The Egalim law sets the organic portion of food in canteens at 20%, a goal that is still far from being achieved. Biocoop offers its own solution with its dedicated subsidiary, Biocoop Restauration, whose turnover could quickly double thanks to new markets. For Henri Godron, the challenge goes beyond the simple growth of a brand: "Developing organic farming is the only credible response to the climate, social, and food emergencies." This message sounds like a challenge, even as the government remains cautious about supporting a sector that is still fragile, but which consumers seem ready to return to.
