American tire manufacturer Goodyear has announced a reorganization of its operations in Europe, the Middle East and Africa, resulting in a net reduction of approximately 400 jobs by 2028. This decision is part of a strategy to reduce costs and simplify the group's organization.
Specifically, the company plans to eliminate nearly 600 jobs in several countries, while creating approximately 200 new positions to adapt its operations. The stated objective is to streamline distribution, rationalize processes, and improve the profitability of its operations in the region.
A transformation plan with effects spread over time
This restructuring is expected to cost between $100 million and $110 million over several years, but will ultimately lead to a significant improvement in results. Goodyear anticipates a gradual increase in operating income starting in 2028.
Despite still high overall revenue, the group recorded a significant loss in 2025, which explains the acceleration of these measures. Present in numerous European countries, it employs tens of thousands of people and is now seeking to adapt its business model to a more challenging economic environment.
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