The Decathlon Group has announced the allocation of an average of €2,000 worth of free shares to a large portion of its 103,000 employees worldwide. This measure applies to all eligible employees, regardless of their job or country of employment. The announcement was made by CEO Javier Lopez Segovia, who aims to strengthen employee share ownership within the company.
To be eligible for this scheme, employees must have at least three months of seniority and still be employed by the company on June 16, 2029, without any interruption in their contract. The shares will become definitively vested after a three-year period, and their value will depend on the group's performance.
An announcement that failed to convince the unions.
This decision comes a few days after a social mobilization that brought together more than a thousand employees in France. The unions were demanding, in particular, salary increases following the publication of solid financial results, with net profit up 16% in 2025.
Management emphasizes that 56,000 employees are already shareholders in the company and estimates that this number could reach 90,000 thanks to this new operation. The stated objective is to better involve employees in the group's growth and performance.
Employee representatives have reacted with more reservations. The CFDT union believes this measure fails to address the immediate purchasing power difficulties faced by some employees. The joint union committee is scheduled to meet in the coming days to decide on potential further action. Present in nearly 80 countries, Decathlon currently has over 1,900 stores worldwide.
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