Were the Toulouse brothers, the rappers Bigflo & Oli, precursors? Their latest clip, “It’s going way too fast”, broadcast on their YouTube channel on Sunday, was entirely created by artificial intelligence, raising questions about their innovative approach.

In an introduction to the video, the artists declare: “We gave our words to an artificial intelligence, it made a clip. The software generated 49 images. No human being participated in the creation of these. »

The question then arises: why did you choose this approach? In the video's description on YouTube, Bigflo & Oli explain: “We deliberately used artificial intelligence because the song talks about the ever-increasing advances of humanity and where these could take us. The use of artificial intelligence for this clip seemed interesting to us to question the future of the artist in the midst of all this. »

Barely 24 hours after its publication, the music video for “ça va much trop vite” was viewed nearly 170 times on YouTube, rising to seventh place in musical trends on the platform. This initiative thus arouses growing interest and raises questions about the role of artificial intelligence in artistic creation and the evolution of contemporary culture.