M6 has been racking up record-breaking ratings since the start of the 2026 World Cup. Matches featuring the French national team are drawing millions of viewers and regularly allowing the channel to exceed 60% audience share. The quarter-final victory by Les Bleus against Morocco reached a new milestone with 16,09 million viewers, the highest audience of the year. France's campaign began against Senegal with 13,99 million viewers between 9:02 pm and 11:04 pm. M6 then captured 61,4% of the total audience aged four and over, as well as 76,2% of women under 50 responsible for household purchases (FRDA-50), the target demographic for the FRDA-50 demographic.
Even in the dead of night, the French national team brings together millions of people.
France's second match was severely disrupted by thunderstorms. Despite being broadcast between 11 p.m. and 2:48 a.m., with the match ending close to 3 a.m., 49 million viewers remained tuned in to M6. The channel captured 63,1% of the total television audience at that time and 51,4% of the 25-49 demographic. Against Norway, Les Bleus found a more favorable time slot and attracted 13,68 million viewers. The match achieved a 62,1% audience share among all viewers, 76,6% among 25-49 year olds, and 87% among 15-34 year olds.
More than 70% of the audience from the start of the knockout matches
The round of 32 match against Sweden drew 10,23 million viewers. M6 recorded a 71% audience share among all viewers and women under 50 responsible for household purchases (FRDA-50), 81% among 25-49 year olds, and 89% among 15-34 year olds. The qualification match against Paraguay in the round of 16 then attracted 12,17 million viewers, despite a scheduled kickoff time of 11 p.m. The match garnered 75,6% of the audience aged four and over, 79,4% of FRDA-50, 87% of 25-49 year olds, and 91% of 15-34 year olds.
France-Morocco becomes the highest-rated match of the year
The quarter-final victory against Morocco gave M6 its most impressive ratings since the start of the competition. A total of 16,09 million people tuned in to watch Didier Deschamps ' team qualify for the semi-finals. The match captured 72,8% of the total audience, 85,8% of women under 50 responsible for household purchases (FRDA-50), 87% of 25-49 year olds, and 91% of 15-34 year olds. No program broadcast on French television this year had drawn such a large audience.
Ophélie Meunier will be on air from 19:15 pm before the semi-final.
M6 is bolstering its coverage for the French national team's semi-final match, scheduled for Tuesday, July 14th at 21 pm. The channel will broadcast a special edition of "Le Mag," presented by Ophélie Meunier, starting at 19:15 pm. This program will keep viewers up to kick-off with the latest news, team lineups, and updates on the French team's preparations. To free up this extended football slot, M6 is adjusting several other programming times. " La Roue de la Fortune" (Wheel of Fortune ), hosted by Éric Antoine, will now begin at 16:50 pm instead of 17:20 pm. " Tous en cuisine" (Everyone in the Kitchen) , the cooking show hosted by Cyril Lignac, will be moved to 6:05 pm, having originally been scheduled to start at 18:30 pm. After the 16,09 million viewers who tuned in for the match against Morocco, M18 hopes to break another record for this semi-final. A French victory in the final could give the channel one of its highest ratings ever.
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