Box office: US cinemas are already projected to exceed 2 billion by 2026

After several years marked by the health crisis and the rise of streaming, American movie theaters are experiencing a spectacular resurgence in attendance. As of early April 2026, the North American box office had already surpassed $2 billion in revenue, a 23% year-over-year increase, according to AFP. This recovery is giving hope to the entire industry, as the major trade event CinemaCon in Las Vegas approaches.

A start to the year driven by popular successes

This rebound is largely explained by the success of several highly anticipated films. According to AFP, Super Mario Galaxy, the movie, grossed $132 million in its first week, while The Runaway Bride, starring Ryan Gosling, generated $81 million. These performances confirm the public's appetite for blockbusters, but not only that.

Michael O'Leary, president of Cinema United, an organization representing theater owners, emphasizes the diversity of films that attract audiences. "People are drawn to captivating stories," he told AFP, adding that independent films and international productions also contribute to this dynamic.

Another key factor is the return of younger audiences. According to the same official, Generation Z is playing a driving role in this recovery, attracted by renewed and more immersive cinematic experiences.

An optimism tempered by structural concerns

While industry professionals are "very enthusiastic," according to Michael O'Leary quoted by AFP, the battle is far from over. The sector remains fragile after the successive shocks of the pandemic, Hollywood strikes, and increased competition from streaming platforms. Since 2020, annual revenues have never recovered to their pre-crisis levels, which exceeded $11 billion.

Furthermore, another threat is worrying exhibitors: the consolidation of major studios. The proposed acquisition of Warner Bros. Discovery by Paramount Skydance is causing serious concern. Michael O'Leary warns of the potential consequences, believing that this type of merger could reduce the number of films produced and drive up prices, which would be "bad for theaters" and "for moviegoers," according to his comments reported by AFP.