The Hayeli brand unveiled its Fall/Winter 2026 collection, entitled Multiple, at a fashion show held at the Palais de Tokyo during Paris Fashion Week. More than 400 guests attended the presentation, including Scout Willis, Tyrone Dylan, Marvin Anthony, Frédérique Bel, and Salif Gueye.
Conceived by designer Armine Ohanyan in collaboration with artist Tigran Tsitoghdzyan and Armenian retailer Yooto, the collection explores the tensions between individuality and collective life in major cities. According to a report by franceinfo, this line of 25 silhouettes draws inspiration from the rhythm of contemporary cities and the multifaceted identities of their inhabitants.
A fashion inspired by the architecture of major cities
On the catwalk, the silhouettes blended streetwear influences with architectural references. Armine Ohanyan drew inspiration from the geometric shapes of skyscrapers to create structured jackets, sculptural dresses, and pieces combining denim, tulle, or technical fabrics.
The designs also incorporate the works of Tigran Tsitoghdzyan. The Armenian artist's paintings, often centered on the face and the notion of identity, appear as prints on several garments. During the show, these works were also displayed around the runway, transforming the presentation into a veritable art installation.
A "techno-couture" blending craftsmanship and new technologies
To design her pieces, the designer advocates an approach she describes as "techno-couture". In her Parisian workshops, some creations are made using 3D printing or laser cutting, while retaining a handcrafted base.
Armine Ohanyan also works with second-hand fabrics sourced from the stocks of luxury fashion houses, an approach she describes as more responsible. "Technology brings a fresh perspective to sewing and allows us to push the boundaries of imagination," explains the designer, quoted by franceinfo.
A brand born from the encounter between art and fashion
Founded in 2024, Hayeli was born from the collaboration between Armine Ohanyan, Tigran Tsitoghdzyan, and the Yooto group. The brand name means "mirror" in Armenian, a reference to how the designs seek to reflect contemporary identities.
The Multiple collection embodies this philosophy: garments designed as projection surfaces where art, fashion, and ever-evolving urban identities intersect. The brand now hopes to be included in the official Paris Fashion Week calendar in the coming seasons.
