Imports of New Zealand kiwifruit have increased sharply in France since the free trade agreement between the European Union and New Zealand came into effect in May 2024. The elimination of tariffs has allowed these fruits to gain more shelf space in French supermarkets.
In 2024, France is projected to have imported 41,242 tonnes of New Zealand kiwifruit, compared to 23,561 tonnes in 2023. Their value reached €138 million, an increase of €52 million in one year. These volumes are approaching French production, which is around 50,000 tonnes per year and supports nearly 1,150 producers.
Real but seasonal competition
This increase exacerbates France's agricultural trade deficit with New Zealand and strengthens the position of Zespri, the world's leading exporter of kiwifruit. French producers can hardly compete with the volumes, commercial capacity, and international presence of this company. As early as 2022, kiwifruit accounted for €90,6 million of French imports from New Zealand.
The impact, however, needs to be qualified: New Zealand kiwifruit arrives primarily out of season, when French stocks are dwindling. Therefore, it doesn't systematically replace kiwifruit produced in France. To defend the domestic sector, industry professionals are focusing on origin, protected geographical indications, and better consumer information, ensuring that French kiwifruit remains the preferred choice during its marketing period.
Community
Comments
Write a comment
Be the first to comment on this article.